When hosting a stadium event, whether it’s for a music concert or sports event, you should seriously consider the benefits of investing in merchandise.
Promotional products, such as printed wristbands and branded sports bottles, are expected, even welcomed, at these types of events and provide you with a great opportunity to build brand awareness, increase revenue and boost ticket sales.
As for merchandise distribution, you have the option to either sell your promotional merchandise at the stadium event, or give it away as a freebie.
If you choose the latter then you can use this as a marketing method for the event. When you advertise that there will be free gifts at the event, you will entice more people to come and create an even better overall experience for the attendees. You can even argue that it increases the value of the event itself.
The Branded Company, Unit D14, Leicester Business Centre,
11 Ross Walk, Leicester, LE4 5HH, United Kingdom
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